Post by account_disabled on Mar 11, 2024 21:18:40 GMT -6
Lightness is also important because an email message is only apparently dematerialized: its production, sending and storage in inboxes are made possible by hardware that takes up space and consumes energy. Therefore essentiality, lightness, is also an imperative of environmental sustainability. Speed Behavioral emails , the domain of email automation, are messages that are sent "when something happens": for this reason they attract much more interest than any DEM or newsletter. Timing , reaction speed , relevance are fundamental ingredients to fully exploit the potential of the channel .
Speed also means understanding that the mailing list is our true fan club and those who are part of it deserve to know things always a little in advance compared to the rest of the world: previews , early birds discounts , pre-sales are part of the currency with to whom we repay their trust . Accur Bosnia and Herzegovina WhatsApp Number acy It is said that email automation allows you to send the right message to the right person at the right time : for the recipe to work, it must be carried out with precision and attention , because it doesn't take much to ruin the effect with a wrong personalisation, a missing piece of data, a coarse segmentation.
Exactitude is a quality that stands out especially when it is missing: missing parameter substitutions ( “[name], how to improve conversions by x?” ); the masculine greeting addressed to a member; the reminder to use a discount coupon after you have just bought something, with that discount coupon; every message that comes to you and makes you ask “why are you writing this to me?” plan the work so you don't end up having to do everything at the last minute; carry out the tests, also checking the previews with the real data of those who will receive the messages; have other people check the tests too, whose fresh gaze can spot errors that we no longer see; have detailed checklists so you don't forget any steps.
Speed also means understanding that the mailing list is our true fan club and those who are part of it deserve to know things always a little in advance compared to the rest of the world: previews , early birds discounts , pre-sales are part of the currency with to whom we repay their trust . Accur Bosnia and Herzegovina WhatsApp Number acy It is said that email automation allows you to send the right message to the right person at the right time : for the recipe to work, it must be carried out with precision and attention , because it doesn't take much to ruin the effect with a wrong personalisation, a missing piece of data, a coarse segmentation.
Exactitude is a quality that stands out especially when it is missing: missing parameter substitutions ( “[name], how to improve conversions by x?” ); the masculine greeting addressed to a member; the reminder to use a discount coupon after you have just bought something, with that discount coupon; every message that comes to you and makes you ask “why are you writing this to me?” plan the work so you don't end up having to do everything at the last minute; carry out the tests, also checking the previews with the real data of those who will receive the messages; have other people check the tests too, whose fresh gaze can spot errors that we no longer see; have detailed checklists so you don't forget any steps.
