This is of course a very simplifi logic

The lot of work so there is no point in taking the risk that the plann marketing campaign will work and generate more leads. Launching a campaign on Google should be postpon until calmer times. More leads at this point will mean more problems. What needs to happen for the lead source to start working Lets assume that the company plann to outsource the campaign to an external agency. You ne to be prepar for cooperation. The agency will want to call you and talk about what the campaign should look like. Creating your first ad wont take days. The first ad will probably ne to be improved. It may take approximately months from the decision to start activities to generating the first lead.

Of course sometimes it will be weeks sometimes . It depends on the method of generating leads and the pace of implementation. In addition you ne to add the time need to convince a potential client to start cooperation . Ebook Do you want to gain practical business knowledge Sign up C Level Executive List for the Casbeg Knowledge Sharing newsletter. Get access to premium materials sheets checklists templates and more. Your name Enter your business email address Sign up The perfect moment is.



So if you want to have a confirm way of generating leads in months you ne to start working on it today. Even if employees serving customers will have their calendars full for the next month. because it does not take into account the companys cash resources. The more cash the more space for tests the amount of time that customers work with you on average. The more shortterm projects the more urgent the ne for new leads is the length of the sales cycle in your industry. The longer it is the earlier you ne to start generating leads the pace at which you are able to recruit.