With the account-level

This announcement encompasses a few innovations, but campaign-level conversion setting stood out to me immediately. So why did Google introduce this change to bidding? Google states that over of their advertisers are using automated bidding today. And to that stat, they say: “And while many of you have told us that Smart Bidding has helped drive better performance, you’ve also asked for more flexibility to reach your business goals.” What is campaign-level conversion setting.

Campaign-level conversion setting is a way for advertisers to select which of their conversion Email Marketing List actions the algorithm should track and optimize towards for a campaign. new campaign-level conversion setting So what’s different? As I touched on above, with the account-level conversion setting, each of the conversion actions in a given account add together to populate your conversion metrics. Now, with the campaign-level conversion setting, Google is giving advertisers the ability to specify which action(s) should populate your conversion data. Meaning that this new setting simply gives.



Google more information about which conversion actions are most relevant to track and optimize towards. This means you can tell Google what’s more important for your business and your business goals. Let’s take a scenario from our account to compare the two settings. Here’s an example of one of our ads with the goal to drive & convert prospects into a free trial: ad example Imagine a user clicks on this ad, visits our landing page, but navigates back to the site and converts on a whitepaper. conversion setting, we would register one conversion—just the same as if the user converted on a trial.